Best for: Enterprise transformation, service design, financial services, healthcare, retail, public sector, automotive
Services: Service design, UX research, product design, brand strategy, organisational design
Notable clients: Microsoft, IKEA, BMW, ING, Audi, Volkswagen, JFK Terminal 4, Pandora
At a glance
- Founded
- 1991
- Location
- Copenhagen, Berlin, Madrid, Munich, Barcelona
- Team size
- 700+
- Budget
- $$$$
- Hourly rate
- €150–€199/hr
Sources
Founded in Aarhus in 1991 and headquartered in Copenhagen, Designit runs the deepest Continental European footprint of any studio on this list, with studios in Berlin, Madrid, Munich, and Barcelona feeding a network of seventeen worldwide. That geography is the reason for the top position here. Regional engagements span automotive, financial services, and enterprise transformation, and the studio can staff a multi-market programme in several languages without subcontracting.
The JFK Terminal 4 case study is the clearest evidence of method: competitive benchmarking, user interviews, and stakeholder workshops producing more than 500 ideas, synthesised into eighteen experience concepts with implementation roadmaps. They also publish a responsible design framework applied at every project stage, which is a documented position rather than a values page.
Not the right fit when your brief is a focused single-product engagement. The structure is built for multi-market programmes, and a smaller studio will move faster on a narrow scope. Confirm which studio delivers your work rather than which one pitches it.
Rating history Q3 2026 — baseline entry at 8.8






