Best for: Service design, complex enterprise UX, public sector digital services, fintech, healthcare
Services: Service design, UX research, interaction design, design systems, digital strategy
Notable clients: Spotify, IKEA, Swedish Government Digital Services, Klarna, H&M Group
At a glance
- Founded
- 2001
- Location
- Stockholm, New York
- Team size
- Not published
- Budget
- $$$
- Hourly rate
- Not published
Sources
The most Nordic-native practice on this page and the client roster proves it: Spotify, IKEA, Klarna, H&M Group, and Swedish Government Digital Services are the four largest exports of Swedish digital culture plus the state itself. Doberman work upstream of the interface, mapping service journeys and identifying systemic failure points before touching screens.
The first phase is always scoped as paid research, and they will decline a brief that arrives with the solution already chosen. Engagements are usually retainers covering a whole service for six to twelve months. Research evidence and structural depth are the highest scores here and both are earned by method rather than asserted. This profile carries a single linked source, which is the weak point.
Not the right fit when you have a single launch date and no roadmap behind it. The standing-team model suits organisations with continuous work.
Rating history Q3 2026 — baseline entry at 8.9





