Best for: Innovation consultancy, service design, healthcare, education, social impact, enterprise transformation
Services: Design research, service design, product strategy, organisational design
Notable clients: Kooth, plus healthcare, education, and public sector programmes
At a glance
- Founded
- 1991
- Location
- San Francisco, plus offices across the US, England and China
- Team size
- 500+
- Budget
- $$$$
- Hourly rate
- Not published
IDEO engagements begin upstream of the brief, mapping a problem space before anyone proposes a solution, and the output of an early phase is frequently a redefinition of the problem rather than a design for the one you described. In an enterprise context that is the whole value, because the expensive mistakes are made in the framing rather than the execution.
Research evidence and structural depth both score maximum, the only agency here to take 10 in either column twice. Accessibility scores lower than the top dimensions because much of the output is service and strategy work that cannot be tested as a deployed interface. Over 500 people also means the principal you meet early is unlikely to be on your project throughout.
Not the right fit when your brief is clearly scoped and what you need is execution. You would pay consultancy rates for a discovery phase you have already completed internally.
Rating history Q3 2026 — 9.7 to 9.6, aligned with the composite recorded on the main ranking






